From dashboards to decisions: making analytics operational

This is sample editorial content. It illustrates the format of the Insights section and is not a published Tervan Analytics article.

Many analytics programmes stop at visualisation. The more important design problem is which decisions should change, how often, and who is accountable for acting.

When metrics have owners, definitions and a meeting rhythm, a dashboard becomes an operating tool. Without those, it is decoration.

The shift from reporting to decision support is organisational as much as technical.